- The app itself
- How much I charge
- People that purchase and download it
2) The app itself is the tangible level of my product.
3) One way that I can introduce innovation is by changing the core benefit by introducing other services that I could provide other than helping the user find parking. Another innovation that I could introduce is by changing the tangible product itself by providing my product individually to different places like theme parks or universities rather than to the general public. By doing this, it would be a lot easier to make the product more personal and useful toward its designated use.
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