When I think of my market and imagine my prototypical customer, I think of a college student with a car. As a college student, he has a lot of freedom that he can use for himself. This means when he's not at school studying, he's away having fun, traveling with friends. The most important part about my customer is that he has a car, he's young, and he's able to attend "fun" places. This could be concerts, theme parks, and even airports as a means of transportation. His youth and familiarity with technology is ideal and is where the most exposure for my product will come from. What do I have in common with my customer? I am one! I think this isn't coincidental at all because as a college student myself, I was able to identify a need that my community could use. My idea came from the thought that I couldn't be the only one who had this problem. Being a part of the market, I'm able to understand and appeal to them in a much more practical way with similar experiences to share.
No comments:
Post a Comment